Endura Limited, headquartered in Livingston, Scotland is the UK’s leading designer of branded cycling apparel, with products currently being sold in over 20 countries worldwide including the key strategic markets of USA, UK, Mainland Europe and South America.
The company was founded by cycling enthusiast Jim McFarlane in 1992, initially focusing on the nascent and growing mountain bike clothing market. Today the company designs and manufactures a wide range of high performance clothing for the mountain, road, urban and commuting cyclist, including functional clothing, helmets, eyewear and luggage.
Penta Capital have secured a undisclosed minority equity investment in a team who have created a great business in a market with strong growth dynamics, an increased focus on the health benefits of cycling generally and financial incentives such as the ‘Ride to Work’ scheme. In the year to 30 April 2014 Endura generated £24m revenues globally and was recently winner of the UK HSBC Global Connections award, recognising Endura’s forward thinking, outstanding performance and export potential.
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